Do you know the easiest way to improve your marketing?
YOUR HEADLINES!
One of the most common reasons your marketing isn’t delivering you the results you want is because it’s getting ignored.
So how do you get your clients to stop ignoring it?
You start with a strong HEADLINE that immediately grabs their attention.
I wrote an entire book on how you can get better at it!
My 131 page handbook will help you improve your MARKETING by teaching you 51 specific HEADLINE strategies and formulas including...
Page 15 - How your marketing can grab your client’s attention by talking to their heart and mind through timeless psychology concepts…
Page 16 - How your marketing can grab your client’s attention by being more empathetic through a simple 4 word exercise…
Page 18 - How your marketing can grab your client’s attention by tapping into their selfish desires (HINT: there are really only 9 you need to focus on and we review them all)…
Page 23 - The fatal flaw that kills most small business marketing (I made this mistake for over 5 years and you probably are right now too)…
Page 23 - One specific thing you must have on your desk that will help you immediately create better marketing…
Page 24 - The writing style that can take you from outsider to insider in minutes (it’s easier than you think because you’re doing it already, just not in your marketing)…
Page 25 - Why pharmaceutical companies are some of the best marketers on the planet and how you can copy their headline process when creating ads…
Page 26 - How you can make a complete marketing library for your products and services in as little as one hour…
Inside Chapter 5 you'll learn 11 technical practices that can help you go from novice to badass headline creator including...
Page 27 - How focusing on a single idea will make your marketing easier to create AND more memorable to your clients…
Page 28 - Two words you must be using in EVERY PIECE OF MARKETING YOU CREATE because they immediately make you more credible and trustworthy…
Page 28 - A highly effective way your marketing can ethically guilt your clients into giving you business…
Page 29 - A massive marketing mistake most businesses make that keeps their clients from taking them serious (you’re probably making it right now) AND how you can fix it…
Page 30 - 14 of the most engaging headline styles and creative perspectives you can use in your marketing to get more attention…
Page 31 - 3 words some of the most engaging headlines all have in common…
Page 32 - The most irresistible marketing sentence structure (it becomes borderline impossible to ignore when delivered to the right group of clients)…
Page 33 - The psychology behind why your clients will trust you MORE if your marketing shows them all the FLAWS inside your products and services (it’s been proven to work in relationships too)…
Inside Chapter 6 I share 39 headline formulas for your marketing.
These formulas are everywhere around you including at the market, on the radio, and throughout the mall.
Within minutes you’ll be able to use these formulas to create superb headlines for your marketing.
Some of them include...
Page 38 - Two behavioral psychology phenomenons that are the foundation of some of the best performing headline formulas (behavioral psychologists have proven they have the ability to take control of the human brain)…
Page 48 - One word you need in your marketing because it can hook even the most distracted person’s attention by activating their brain’s primal fight-or-flight response…
Page 52 - A walkthrough of an unusual writing technique some of the most elite writers use to create fascinating headlines…
Page 54 - How your marketing can respectfully shame your most difficult clients (between you and me it’s ok to admit you sometimes fantasize about giving them a slice of humble pie, I know I do)…
Page 61 - A potent two-part headline sequence that makes your client acknowledge their problem AND shows them how you can help them fix it…
Page 64 - Two emotional headline formulas that talk directly to your client's deepest desires by showing them how you can help…
Page 68 - A simple conversational headline technique that cuts through client resistance like a samurai sword through a watermelon…
Page 74 - How you can get away with bragging about you and your client's success in your marketing by using one word…
Page 80 - One simple way you can lower your return rate and immediately build more trust in your marketing (HINT: it’s hidden in plain sight on this page!)…
Page 91 - How to immediately make yourself more credible in your client’s mind using just one word. And no, it’s not their name…
Those are only 26 of the 51 strategies and formulas you'll learn inside How To Write A Headline Handbook!
I’m also including 7 bonuses for you…
Bonus #1
Page 105 - A simple and easy to use cheat sheet that outlines all 39 formulas. It simplifies selecting and creating the right headline for every marketing piece.
Bonus #2
Page 109 - A breakdown reviewing the power behind the words BECAUSE and WHY. These two words, besides someone’s own name, are perhaps the most influential words in the English language... SERIOUSLY!
Your marketing immediately becomes more trustworthy when using them and I’ll show you why and how.
Bonus #3
Page 115 - A transcript of an invitation-only event I put on for a group of small business owners in Reno on the benefits of email marketing. I share everything I taught them on how to create exceptional emails for your existing clients.
I believe this alone is worth the price of this handbook. Email has so much potential but most businesses do such a poor job at it, or even worse, don’t do it at all!
Bonus #4
An audiobook version of the entire handbook + bonuses 1, 2, and 3 .
Bonus #5
A recording of my book launch. This event was a behind-the-scenes look at my process to create the handbook. I also reviewed a couple of the key strategies and formulas inside the handbook.
This is definitely not mandatory viewing but I wanted to share it with you because I had a lot of fun putting it on and everyone in attendance loved it!
Bonus #6
By purchasing this handbook today you’ll receive access to all future versions and lost chapters at no additional cost.
I must admit something to you… I have raging OCD. I am cursed with never being able to leave well enough alone. I spent 6 months rewriting, tweaking, and rearranging this handbook across five versions. Because of that I know I will continually expand and update this handbook with more strategies and formulas in the future.
Every time I complete one I will email it to you. My insanity is your gain!
Bonus #7
20% of the proceeds from this handbook will be donated to the National Kidney Foundation. This is a cause I feel very strongly about because my mother, my family, myself, and millions of others have all been impacted by various kidney complications including Polycystic Kidney Disease.
NKF does life-saving work both for those battling kidney disease and those waiting for kidney transplants (the most needed of all transplants).
By investing in yourself you are also investing in saving lives!
To recap here's everything you get for a one-time investment of $99
1. How To Write A Headline Handbook
2. 39 Formulas Cheat Sheet
3. Because & Why Case Study
4. Reno Email Marketing Clinic Transcript
5. How To Write A Headline Handbook Audiobook
6. How To Write A Headline Handbook Launch Replay
7. Unlimited Access To All Future Editions
These are all digital products you will be able to access immediately. I’m sure you’re like me and want to tear into something you bought and get started instead of waiting around.
MY GUARANTEE
TO YOU
I feel so strongly about this handbook and how it can improve your marketing that I offer a money-back guarantee.
It took me years of obsession to observe, study, and learn everything I share in this handbook. After that it took me hundreds of hours writing and editing to turn it into the handbook you will get (this is actually version 5). I believe the marketing for your business will benefit immensely from what I reveal to you in this handbook.
If you don’t feel 100% confident that you are better equipped at improving your marketing after reading this handbook cover-to-cover let me know. Just email me directly at [email protected] and tell me know how I failed you. I will refund your money NO QUESTIONS ASKED.
P.S. I have absolutely nothing else to sell you on this site. There are no upsells, bonus checkout offers, or “here’s one more thing you must have” promos. I’ve put all the strategies and formulas you need to start improving your marketing in this bundle. I can't wait to see what you create with it!
P.P.S. If you thought this page was compelling marketing you definitely need this handbook. I used the strategies and formulas I teach inside the handbook to write this entire page!
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